Using colour creatively is an essential part of design. Placement, amount, consistency are just a selection of vital skills needed to apply colour to a corporate brand.

If not enough colour is used;
a brand could appear clinical, dull, boring, basic and dis-interesting.

If too much colour is used;
the brand will become distasteful, cheap, amateur, lacking direction and control like a circus. It provides no communication through the use of colour.

If incorrect colours are used;
the brand will become inconsistent, mis-communicated, weakened, and confusing.

Vibrant colour is a tool I use to stand out as a designer, resulting in original brands and marketing that stand out. Even corporate branding needs to feature funky bright colours in marketing collateral. It is important to communicate through colour in order to add interest, excitement, passion, desire and

The use of colour is an art developed from a creative eye, skill and experience. Your creative designer should be able to communicate to you how, what, when, where and why they have included colour.